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Now Blogging Afresh at Ad Orientem 西儒 - The Western Confucian



Wednesday, October 20, 2004

Well-being

Re: Korean 'well-being' slogan for some, not others

The English term "well-being" is a buzzword in Korea these days. The trend on the whole seems positive, something akin to the "slow food" movement. It means different things to different people.

Marketing, however, has taken over the term and it now means nothing. Fast-food chains have "well-being" menus. There is "well-being" junk-food (with calcium). A nude model has released a "well-being" nude photo-album. There is even talk of Kim Jong-il's "well-being" program.